2 very different approaches on boxing (and life). Boxing champion Eva Wahlström wants to show underachiever Coach Jaatinen how she thinks this boxing business should be done. 

Client: Federation of Finnish Enterprises

Advertising Agency: Make It Simple / Jarkko Tuuri, Jukka Mannio, Pia Eiro

Directed by Markus Virpiö

Prodced by Ville Salminen